Marketing and branding have always been about grabbing attention.
A decades-old definition of a marketer is someone who "creates a need by creating awareness".
Indeed, marketing and branding have always been about grabbing attention but if you have to copy others, you're wasting time.
TL;DR Takeaway: Be your own brand. Nobody wants to follow after a follower, only leaders gets followed.
Strive to be unique and not copy others for no one wants to follow the follower. They seek to follow leaders so that they might become leaders. Digital Marketing of today is about showing people something they've never seen before.
Now, more than ever before, people have seen your ad, blog, or social post so many times they want to throw up.
What's worse, they've seen your competitors do it better and recognize that your "effort" is nothing more than a regurgitated idea with a fresh coat of paint.
Today's tech-smart and social-savvy audience find it repulsive and insulting.
In order to be successful as a marketer, you have to stand out from the crowd with something unique. You have to do something no one has done before.
Otherwise, what’s the point? There are too many companies doing the same things as everyone else.
With the constant advancement of social media and online platforms, there are no rules to follow anymore.
"What about the algorithm?"
The algorithms are constantly evolving so what works today may not work tomorrow. The only universal truth is that people engage with that which speaks to them. People appreciate experiences and amazing moments more than physical things so to sell things you have to speak to how it will make them feel.
Copycats are more prominent than ever before, but the more you copy others, the less relevant your brand becomes. If you have to rely on and steal the ideas of others to find success, you've doomed your business.
The more engaging your brand is through social media, email marketing, and mobile marketing, the more likely your customers are to remember you and share your brand with their family and friends.
Crafting a digital marketing strategy as you attempt to reach your audience on the internet today is exciting for new businesses wanting to reach potential customers. It's also an exciting time for companies that have been around for a while because it gives them an opportunity to grow their business by reaching out to new customers that may have never heard of them before.
Digital Marketing isn't all about advertising online. It's also about great customer service, content marketing, and SEO (Search Engine Optimization). All of these things are necessary in order to succeed in today's digital world.
Digital marketing can be costly both in terms of investment and time, but if it's done correctly it can be worth every penny. Rather than building leads, you build a community. Rather than building customer lifetime value, you build generational value.
You'll want to make sure that you do everything within your power to get the most out of every dollar that you spend on marketing with an innovative approach to every aspect of your strategic efforts.
The digital marketing world has gone through a lot of changes. Gone are the days when you had to spend a fortune on print ads and billboards. Today, everything is digital and you can use the power of your brand to get your message out to multiple people at a low cost.
How to be an Innovative Marketer
The following are tips that will help you succeed in your digital marketing endeavors:
1. Use social media, the right way.
The digital landscape is ever-changing, so it's important to stay updated with new trends and know how to identify them. You should always have an eye for what's going on, and try to keep up with the latest social media trends. Don't be afraid to try new things and bend your brand to stand out. I always say the early adopter always gets the share of the glory.
It's also important to find a balance between what you post on social media and your advertising messages because it's easy for the two messages to come together.
Be smart about using social media. It's easy to forget that social media is about just that, being social. Connect, engage with, and talk to your audience. Show them that you're listening and that their voice matters.
Social media marketing has become one of the most popular ways for businesses to connect with their customers. Businesses tend to spend more money on social media marketing than on traditional methods such as advertising and direct mail because there's little risk involved.
Social media allows people to see your brand in a new, innovative way and it shows them what you stand for. It allows them to hear directly from you and it lets them know if they should trust you or not.
The experience of helping your audience feel like they're truly connecting with a larger community built around your brand is a massive competitive advantage.
Social media marketing is awesome because you can reach out to hundreds or thousands of people that will see your content and engage with you online at the same time you're reaching into their pockets buying products from your store!
Social media is indeed awesome. It's awesome because it's powerful and it's awesome because it's free. Social media also offers you an opportunity to interact with others, but if you want them to buy something from your store or website, make sure you follow some basic rules:
Offer value first - if people don't like what they see on social media, they're going to leave it without engaging with your content anyway. So, make sure that what you post offers value to them first! If they like what they see then they'll become engaged and interested in learning more about what you have to offer them.
Use funny and interesting images - funny and interesting images will get people interested in what you have to say and they'll likely want to engage with it! If you put out boring images on social media then people aren't going to be interested in looking at anything else that you post after that so keep your images interesting!
We're not talking about resharing memes here, we're talking about putting your own unique spin on them. Peel back the curtain a bit and put your industry on its ear with a bit of self-deprecating humor. You'll be amazed at the results!
Use good hashtags - good hashtags are important because they allow people who are searching for information related to what you are posting on social media platforms to find more about what they love. Hashtags offer you an opportunity to get in front of people you may not have otherwise.
2. Use email marketing to connect, not spam.
Email marketing is still one of the most effective ways for businesses to advertise their products and services. With email marketing, companies aren't just reaching customers directly; they're also getting messages in front of decision-makers who can then share them with other potential customers.
When used properly, email marketing can be an excellent way to boost sales and increase profitability.
Use a great catchy headline to grab attention, but make sure you deliver on the promise. When consumers opt-in to your email list, it's because they want to receive value. Be sure to give it to them.
I like to follow a 90-10 rule with email marketing: 90% value, 10% ask. Unless it's specifically for a unique promotion or discount, never lead with an ask.
3. Use SEO (Search Engine Optimization)
SEO is one of the most effective ways for businesses to reach potential customers online because it allows them to rank higher than other websites on search results pages (SERPs).
SEO is one of the best investments a company can make simply because of the organic traffic potential. With SEO, companies can get their messages in front of buyers quickly and easily; they're able to grab their customer's attention and make them take action right away.
SEO also gives companies a lot of flexibility when it comes to promoting their products and services: They can tailor messages according to the needs of each individual client based on what they're searching for at that moment.
4. Use content marketing
The good thing about content marketing is that it's all about making connections. As long as you're creating content for your audience (the people who will eventually buy your product), you're doing the right things. Creating impactful content is one of the fastest and most powerful ways to expand your brand and brand awareness on the internet.
5. Keep your content fresh every day
The most important thing you can do is to get out of your own way. You're not going to get others to follow you if you're giving them the same old thing. there is a big difference between repurposing content, recycling content, and simply resharing old content. All have their merits but ultimately, to stand out, you need something fresh and new.
Keep up-to-date on industry trends and provide your own insight, rather than simply copying or reciting the opinions of others. Adding to the knowledge of the internet will not only help you stand out to your audience, but it'll also help your overall SEO!
6. Create a blog or full website that people want to visit again and again
Not everyone can be innovative but we all have an innate ability to spot new trends and ideas that we can turn into something that will be remembered by our customers and prospects. We just need to learn to listen to that inner voice that says "Oh, this could be something!"
Blogs are great, not only for SEO but also for proving that you're an industry expert and thought leader! Make sure to post content regularly so that people know when to expect something new. Once you earn their trust, they will be excited to see what you come up with next, if you play your cards right! Once your customers trust you. Help them be the first to know about new items, special offers, and amazing deals.
7. Change your perception- It's all about the audience so strive to understand their needs.
If you want to stand out from the crowd, you need to be creative and think differently about digital marketing. This is one of the most exciting areas of marketing as it opens up so many doors and possibilities.
Marketing online means being able to reach the right audience that will be interested in your product or service. In order to do this, you must have a great understanding of what your target market wants and needs.
When you innovate, you're not just adding something new to the market. You're creating a new experience for your customers. Your customers are looking for you to show them something that's not available anywhere else. You're changing their perception of what they use every day and the way things can (or even should) be.
Your customers are looking for more than an interesting shopping experience; they’re looking for inspiration.
When you innovate, nobody does it better than you. You provide the best product or service, and that’s why customers will keep coming back.
Final thoughts on innovation.
The simple key to innovation is this: actively seek to inspire others.
What you put into your customer's hands (or show them) should inspire them to experience what they can do with it. With new and innovative products and solutions, we’re creating a new experience for our audience. We’re motivating their imagination from the inside out.
Your customers are no longer asking themselves, “What’s new?” They’re asking, “What’s next?” You have an opportunity to make a big difference in your industry.
What sets me apart? I'm inspired by my customers. I create innovative solutions to help them do things they never thought were possible.
You can take your business to the next level. Let’s work together to find ways to build excitement and engagement with your brand.