Defining Your Marketing Strategy

What is a Marketing Strategy?

​A marketing strategy is a process of crafting and executing a plan to communicate the value of a product or service to a target audience or consumer. 

It all starts with outlining your unique value proposition, followed by a deep understanding of your target audience. 

Only then should you consider how best to deliver your value, set long and short-term measurable goals, and create a marketing plan to get there! 

In today's world, a successful marketing strategy usually means going digital. 


Not sure where to start? That depends on where you want to go. 


Adelmund Digital Strategies

Services with proven results.

With my decades of experience working with clients across multiple industries, my strategic services meet the needs of all types and sizes of clients from small startups and non-profits to large Fortune 500 firms. I deliver lasting changes with measurable growth. Please get in touch today to learn how A Marketing Strategy can help your future success.

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Introductory Consultation

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The Deep Gripping Reality Podcast 

In 2019 a client asked The Deep Gripping Reality host, Steven Adelmund for his thoughts on starting a podcast.

After extensive research, Steven recommended the client start a podcast and outlined how and why it could be a competitive advantage. 

The client declined, stating that it would likely be too technically difficult, time-consuming, and costly. 

Steven was determined to prove the value and ease of creating a podcast. The Deep Gripping Reality was born. 

Tune in every Tuesday for a new episode. 


The Poor Man's Gary Vee Content Model

From Proof of Concept to Next-Level Marketing

I like to challenge myself. I also like to practice what I preach. I've been experimenting in my spare time with podcasting as a form of adding value and creating a strategy for content marketing across various social channels.

See the blog post below for the rest of the story!


Steven J. Adelmund built his professional brand on the understanding that change is not always easy. Since 2001, he's been helping companies of all sizes respond to industry transitions in order to stay competitive. 

Decades of experience have taught Steven to always make client success and satisfaction a top priority.

Today, Adelmund works with teams of experts to help develop strategies for not only surviving but thriving in the future. 

He shares marketing insights and strategies on his weekly podcast,  The Deep Gripping Reality.